3 Ways to Improve Cross-Cultural Communication

Cross-cultural communication can be complex – but sometimes we don’t even realize it. We might think completing some research and reading about different cultures will prepare us. However, becoming a better cross-cultural communicator requires practice, commitment, and a willingness to experience.

What Is Cross-Cultural Communication?

Cross-cultural communication occurs when individuals from different cultural backgrounds communicate with each other. Improving  communication involves recognizing the differences and similarities between cultural groups and adjusting your communication accordingly. Each culture has its own set of norms, values, and beliefs that shape communication patterns.

What Is Cultural Competency?

Embracing cultural competency means effectively interacting and developing meaningful relationships with people of various cultural backgrounds. This includes acquiring a deep understanding of the customs, practices, and belief systems of different cultural groups. Cultural competency also means experiencing a conversation, moment, or situation through the cultural lens of the other person.

Cultural competency also means experiencing a conversation, moment, or situation through the cultural lens of the other person.

I recently visited Iqaluit to be a part of an educational training program. Before I left, I took a course on Inuit culture and met several times with an Inuit government employee. I made notes, practiced pronouncing some common Inuit words, and customized my presentation. I felt confident I was prepared.

On the first day of my arrival, I had to take a long car ride to my accommodation. I travelled with an Inuit woman, whom I immediately started talking eagerly to. She remained quiet throughout most of the journey. Later, I realized that I didn’t think about how the conversation looked from her perspective and her unique cultural beliefs – among which is pause theory (pausing for reflection between talking points) and mindful listening. It was then that I realized, no matter how much I had read, real learning would be a lifelong process, and that process couldn’t be about me – it had to be about the other culture. 

Here are three common cross-cultural communication barriers and how to overcome each:

01 | Language barriers

Cross-cultural communication can be challenging when a lack of shared language or proficiency in a common language exists. Everything from differences in accents, vocabulary, expressions, to language nuances can lead to misunderstanding.

While you can research the meaning of different phrases, you can also listen to recordings of pronunciations so you can understand more clearly the next time. If needed, rely on verbal communication to clarify and supplement the message. Inquire about the meaning of something that was said from a place of seeking to understand.

Also pay attention. Nonverbal cues such as body language, gestures, facial expressions, and personal space vary across cultures. Become an observer of what you see and note the differences. Educate yourself about the potential variations in nonverbal cues, interpretations, and meanings across cultures.

02 | Time perception barriers

Cultural perspectives on time can differ significantly. Some cultures prioritize punctuality and efficiency, while others may have a more flexible approach to time. To overcome this barrier, be flexible and adaptable in scheduling meetings, deadlines, and work arrangements

Implement flexible scheduling options or allow for alternative approaches to time management. Encourage open dialogue and negotiation and try to compromise on deadlines or scheduling. Don’t force the other party into accepting your view of time – be open to finding alternative ways to meet objectives.

03 | Participation barriers

Team members from more individualistic countries may be accustomed to voicing their opinions and ideas. At the same time, those from more hierarchical cultures may only speak up after more senior members speak up. Ask questions, seek clarification, and make sure people know you are open and willing to adapt.

One of the best ways to bridge participation gaps is to consider engaging cultural advisors. This will help you gain insights and perspectives on a diverse group’s cultural background or practices. Remember, reading is not enough! Talk to members of the culture, involve advisors from the community or culture, and seek understanding by going to the cultural source.  

Nonverbal cues such as body language, gestures, facial expressions, and personal space vary across cultures. Become an observer of what you see and note the differences.

In Summary

Ask yourself: What skills, experiences, or knowledge do I have that would be beneficial in becoming stronger in cross-cultural communication? Pledge to yourself that you will seek to understand and will continually challenge first thoughts and impressions that might spring forward because of inherent bias. The result is meaningful communication and a deeper understanding of the world around you.

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