Why Passionate Leadership Matters

Passion is a profound positive feeling for something that is deeply and personally meaningful.

Passion is more that this though. Passion is about vision, and also contains energy, excitement and enthusiasm.

Passion inspires others to join and identify with your vision.  No one has ever been inspired by a leader who is not passionate.  Passion – and alternatively, the lack of passion! – is contagious.  If you want to have a passionate, inspired workforce, it begins with you: the leader.

Turning vision into reality requires passion. Passion elevates productivity and ensures employee commitment to your vision.  Passion is born out of something that is intensely meaningful to you.  It is not a general hobby or a fleeting interest; rather, it is core to who you are.

When you are passionate about something, you can’t help but think about it, work at it and be excited about it.  Your passion influences your daily choices and activities. What you do and say centres on your passion. Passion eventually leads to mastery and success, in large part because you are always thinking and working on the thing you are passionate about.  Most successful leaders don’t have a job – they have a passion.

Passion is Rooted in Making a Difference

The desire of leaders and organizations to make a difference may not always be immediately apparent. But when you look closely, you can usually find that aspiring to make a difference in the lives of others drives passion.  To make a more useful product or to provide a better service, one must be passionate about making a difference.

At ACHIEVE, our focus on making a difference is articulated as a desire to better lives:  “Our purpose is to provide exceptional training and resources to better lives”.  We are audacious enough to believe that our training and resources will improve lives; and they do!  My proudest moments as leader of our organization are when I hear from clients how a workshop has helped them, their family or one of their clients. Making a difference matters to me and the senior leaders of our organization, and because it matters to us, it matters to our staff.

Building Passion in Employees

Far too many people lack passion for their work.  Many employees feel trapped, are bored or simply hate their jobs.  Because of this, the organizations they work for can only achieve so much.  They become stuck and are limited due to this lack of passion.

Having passion as a leader is one thing; inspiring passion in your employees is another thing altogether.  Employees will not automatically be passionate about the work they do.  Perhaps for a short time they will, but if you are aiming for long term engagement and excitement, you should be intentional about providing inspiration.  Leaders inspire employees to be passionate by expressing genuine enthusiasm and articulating why the organization does what it does –why and how the organization makes a difference.

Too often I have worked with organizations whose leaders have a clear idea about how they make a difference, but they have kept this information to themselves.  They haven’t shared and talked with their staff about why and how the organization makes a difference.  Think about it: do employees of your organization know why the organization exists? Do they know how the organization makes a difference? Employees expect leaders to be passionate, and if you are not, why would they be?

To inspire passion in employees, leaders need to be vocal and excited about why the organization matters, and employees need to see that their leaders are passionate about this.  In turn, employees will become more passionate.  Without passion, employees will not sustain the energy and focus necessary to help the organization truly succeed and make a difference.

Passion Surrounds Us

Thankfully, many passionate organizations, leaders and employees are out there everywhere. Often these are small organizations doing unique and creative things.  These organizations have leaders who aren’t bystanders.  They are actively involved and engaged with their employees, and they work to mobilize the organization in a common direction for a common cause.  They believe that what they do makes a difference! They have passion.

For more FREE RESOURCES, visit our resources page. 


Eric Stutzman

Chief Executive Officer

Eric is co-author of ACHIEVE’s book, The Culture Question: How to Create a Workplace Where People Like to Work. This book is available on our website.

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